Who we are
Engineers who care how it feels.
We started as a studio that kept being asked “can you also build the system behind it?” Eventually the answer became the company: one team that designs the screen, engineers the system and tests both.
Evolution
From a design studio to one engineering partner.How we got here
1 of 5
Studio
A design studio for founders
We started by designing and building storefronts for founders who cared how things looked and felt.
What it added
What changed nextClients kept asking for more than a theme.
- StudioA design studio for foundersWe started by designing and building storefronts for founders who cared how things looked and felt.
- ShopifyFrom themes to commerce engineeringWork moved beyond themes into custom apps, checkout logic and the integrations that keep a store running.
- SoftwareBuilding the system behind the screen“Can you also build the system behind it?” became the most common brief — so we did: platforms, internal tools and APIs.
- QA + AITesting our own work — then everyone’sWe built AutoGherk to test our own releases, then started running quality and AI programs for clients.
- NowOne engineering partnerThree practices — commerce, software & infrastructure, and quality — run as one team, from the first pixel to production.
We believe
Three things we won’t compromise on.
Measure before you make.
Systems outlast campaigns.
Taste is a technical skill.
Operating model
One pod per client. One lead. A weekly signal report.
Pod lead
Owns the outcome and the relationship
Owns the outcome and the relationship
Engineers
Build across front end, back end and infra
Build across front end, back end and infra
QA + Design
Embedded from day one, not at the end
Embedded from day one, not at the end
People
Capabilities · ecosystem · selected work
Flow · Digital CommerceShopify Engineering · Shopify CRO · Conversion Infrastructure · Headless Commerce · Meta Commerce · WhatsApp Commerce · AI Commerce · Retention · Lifecycle SystemsShopify Plus · Hydrogen · Klaviyo · Meta CAPI · WhatsApp API · GA4Commerce practice →
Grid · Software & InfrastructureSaaS Engineering · Full-Stack Development · Cloud Infrastructure · AI Systems · Internal Platforms · Automation Systems · API / Integration EngineeringAWS · GCP · Cloudflare Workers · Postgres · Kafka · OpenAI / Claude APIsSoftware & Infra practice →
Pulse · Quality & AutomationQA Automation · AI Testing · CI/CD · Infrastructure Validation · Security Monitoring · Release EngineeringPlaywright · Cypress · GitHub Actions · AutoGherk · k6 · SentryQuality practice →