Field notes
Notes from our Shopify and software projects. They cover conversion rate optimisation, checkout, Shopify app audits, WhatsApp commerce, cloud architecture and QA automation.
WhatsApp API Pricing in India After October 2026
Meta now charges for service and in-window utility messages, and Indian accounts must move to INR billing by 31 Dec 2026. What it costs you now.Read the noteMore field notes
DPDP Rules for Shopify Stores: What to Fix Before May 2027
The DPDP Rules give Indian stores until May 2027. What a Shopify brand must change: consent notices, apps that touch data, breach plans.
Shopify Tally Integration in India: What Syncs and How
Connect Shopify orders, GST and stock to TallyPrime without double entry: what apps do, where they break, and when to build your own sync.
Dealer Management Software for Indian Manufacturers
Dealer orders, schemes, credit and loyalty points in one place. What a dealer portal needs, when off-the-shelf DMS fits, and when to build.
Connecting Custom Software to TallyPrime
How a web app or portal talks to TallyPrime: XML over HTTP, JSON import in Release 7.0, and the design choices that stop duplicate vouchers.
E-Invoicing for Shopify B2B Orders in India
Selling to GST-registered buyers on Shopify? When e-invoicing applies, the 30-day IRP rule, and how to get IRNs without retyping orders.
Shopify and Shiprocket: Setup, Sync Gaps and Live Rates
How the Shopify–Shiprocket link works, what it syncs, why live courier rates need the right Shopify plan, and the gaps to watch.
AI Purchase Order Entry for Indian Manufacturers
Turn emailed PO PDFs into sales orders with AI: how extraction works, where SKU matching fails, and why a human check stays in the loop.
Outsourcing QA Automation to India: What to Ask
Before you hand test automation to an Indian team: the questions, sample deliverables and ownership terms that separate a suite from a script dump.
Fixing Flaky Playwright Tests Without More Retries
Retries hide flaky Playwright tests. How to find the real cause with traces and repeat runs, fix it, and stop new flaky tests reaching main.
Field Sales Apps for Manufacturers in India
Visit logs, dealer orders and incentives from the field. What a sales app must do, the DPDP rules on employee tracking, and build vs buy.
WhatsApp Error 131049: Why Marketing Messages Fail
Error 131049 means Meta withheld your marketing template. Why it happens to Indian brands, what not to do, and how to get messages read again.
Shopify Multi-Location Inventory for Indian Brands
Warehouses, retail stores and 3PLs on one Shopify store: location limits, how order routing really works, and the setup that cuts split parcels.
GoKwik, Shopflo or Magic Checkout: Choosing in India
One-click checkouts promise more prepaid orders and less RTO. What they change on your Shopify store, what to test, and how to pick one.
Shopify Subscriptions in India: UPI Autopay Options
Shopify's subscription gateway list leaves out Razorpay and Cashfree. How Indian brands run repeat orders on UPI Autopay, and the RBI limits.
Enquiry to Quote to Job: A System for Small Manufacturers
Enquiries on WhatsApp, quotes in Excel, jobs on a whiteboard. How small manufacturers can track every enquiry through to a delivered job without losing any.
Shopify Launch Checklist: What to Check Before Go-Live
The checks to run before taking the password off a new Shopify store in India: payments, tax, shipping, emails, redirects, tracking and a real order.
Rankings Dropped After Moving to Shopify? How to Recover
Traffic fell after moving from WooCommerce or WordPress to Shopify. How to find the pages that lost it, fix redirects Shopify ignores, and win rankings back.
Shopify Project Stuck With an Agency? How to Take It Back
Your Shopify build is late, the agency won't show a preview, or the theme is a cloned copy. What to secure first, what to check, and how to get it finished.
When Does Test Automation Pay Off? How to Decide
Manual regression eating days before each release? How to work out whether end-to-end automation will pay for itself, what to automate first and what to skip.
No-Code App or Custom Build? A Guide for Manufacturers
Glide, AppSheet and Zoho Creator can replace factory spreadsheets in weeks. Where no-code works for Indian manufacturers, where it stops, and when to build.
Fake COD Orders on Shopify: How Indian Stores Stop Them
Why fake and prank cash-on-delivery orders pile up on Indian Shopify stores, how to spot them before dispatch, and what stops them coming back.
Add to Cart but No Orders on Shopify: How to Find the Leak
Shoppers add to cart and reach checkout, but almost nobody pays. How to read Shopify's funnel report and find the leak in an afternoon.
GST on Shopify in India: Tax Settings, Invoices and GSTINs
Shopify works out CGST, SGST and IGST but doesn't issue GST invoices. How to set rates, keep HSN codes and GSTINs, and reconcile at month end.
Corporate Gifting on Shopify: One Invoice, Many Addresses
A company wants 200 gifts sent to 200 employees on one invoice. Three ways to handle it on Shopify, from a manual process to a proper gifting flow.
Selling Abroad From an Indian Shopify Store: Payments, GST
Orders from the US, UK and Gulf? What Shopify Markets does without Shopify Payments, how foreign payments settle, and GST on exports under a LUT.
ERP for Indian Manufacturers: Zoho, Tally or Custom?
Tally runs the books and Excel runs the rest. How to choose between Zoho ERP, another ready-made ERP and a custom system, and the questions that decide it.
Top 10 Shopify Developers in India (2026), Compared
Ten Shopify development firms in India with the public ratings you can check yourself: where each is based, what it's good for, and typical rates. Written by Rhytmelo, which is on the list at number 5.
Shopify Script Tags Stop Working on 1 March 2027: What to Check
Shopify will stop running script tags on storefronts on 1 March 2027. How to find the apps that still use them, what replaces them, and what to fix first.
Shopify Sessions Dropped After 21 September? Your Store Is Probably Fine
Shopify changed how it counts sessions from 21 September 2026. Why sessions fell and conversion rate rose, which numbers did not change, and how to compare this sale season with last year.
Can Indian Shopify Stores Sell Through ChatGPT? What Is Live in 2026
Shopify's agentic storefronts list products in ChatGPT, Copilot, Gemini and Meta. What is live, why buying is open to US shoppers only for now, and what an Indian brand should set up today.
Playwright Test Agents in Practice: Planner, Generator and Healer
Playwright now ships three AI agents that plan, write and repair tests. What each one does, why the healer can hide a real bug, and the review rules we would put around them.
MCP in Production: What to Check Before an AI Agent Touches Real Systems
MCP makes it easy to give an AI model tools. What the MCP specification says about consent, tokens and sessions, and the controls we add before an agent reaches customer data.
Shopify B2B Without Plus: What Basic, Grow and Advanced Can Do
Shopify B2B now runs on Basic, Grow and Advanced, not only Plus. What each plan includes, when Plus at ₹1,75,000 a month pays for itself, and when a manufacturer needs a custom ordering system instead.
From Excel to an Operating Layer: What a Manufacturer Should Build First
Most Indian manufacturers run dealers, stock, sales targets and incentives on spreadsheets and WhatsApp groups. Which sheet to replace first, what to keep in your accounting software, and how to move without stopping the business.
COD Orders Are Teaching Your Meta Ads to Find the Wrong Buyers
Meta counts a cash on delivery order as a purchase the moment it is placed, even if the parcel comes back. How to send Meta delivered orders instead, using the Conversions API, and what to watch when you switch.
Automated Checkout Tests on Shopify: Where to Run Them and How
How to test a Shopify checkout automatically without placing real orders or fighting bot protection: a separate test store, Shopify's test payment gateway, gateway test modes, and the flows worth covering for Indian stores.
Pay for an Audit Before You Sign a Retainer
Before committing to months of agency fees, pay for a short audit and judge the team by it. What a good audit should hand you, the questions that expose a weak agency, and how our own audit is priced.
What You Should Own When an Agency Builds Your Store or Software
Accounts, code, credentials and documents a business should own after any website, store or software build, what our standard terms say about ownership, and a handover checklist to use with any agency.
Shopify Pricing in India: Plans, Fees and Real Cost
Shopify pricing in India for 2026: plan prices in rupees, monthly charges, payment fees, build ranges and the costs that quotes tend to leave out.
Shopify Speed Optimization: Fixes That Work
How to read Shopify’s speed report, what good Core Web Vitals scores look like, and the image, app and script fixes Shopify rates as high impact.
WooCommerce vs Shopify for Indian Brands (2026)
How WooCommerce and Shopify compare on real costs for an Indian store: plan fees, hosting, extensions and the fee Shopify adds to every online payment.
WooCommerce to Shopify Migration in India
How to move a live WooCommerce store to Shopify without closing it: what moves, what needs rebuilding, how to keep your rankings, and what it costs.
WhatsApp Integration for Shopify Stores in India
Which Shopify messages to send on WhatsApp, how Meta charges for them, the opt-in rules you must follow, and when an app is enough for your store.
Cash on Delivery on Shopify in India: Setup and RTO
How to turn on cash on delivery in Shopify, what it saves in fees, how to work out what returned orders cost you, and practical ways to reduce them.
Shopify Payment Gateway in India: Fees Compared
Shopify Payments is not available in India, so every Indian store pays a gateway fee plus Shopify’s own fee. Here is what Razorpay and Cashfree cost on each plan.
Headless Shopify: When the Engineering Cost Pays Off
Headless Shopify is genuinely better for some stores and a waste of money for most. This is a practical framework for deciding which side you are on, based on the actual engineering cost and what you get in return.
How to Choose a Shopify Development Company in India
India has hundreds of Shopify development companies. Most briefs go to the wrong one. This is a practical guide to five things that actually predict whether an engagement will go well.
Here Are the Six Questions We Ask on Every Discovery Call
Most agencies treat the first call as a pitch. We treat it as a diagnosis. These are the six questions we ask on every discovery call, and why each one matters before a single line of work is scoped.
The Hidden Cost of Your Shopify App Stack (and How to Audit It)
Too many Shopify apps slowing checkout and muddying attribution? Run a Shopify app audit for Indian D2C brands: keep, replace with native, or remove.
Shopify CRO as an Operating Model, Not a Project
Why mature D2C organizations treat conversion optimization as a continuous operating model — and the four systems required to install it.
Checkout Architecture as Revenue Infrastructure
Checkout is the most revenue-sensitive system in a D2C business, so it needs an architecture of its own. How to design and run it on Shopify and beyond.
WhatsApp Commerce Infrastructure for D2C Organizations
WhatsApp commerce is a measurable revenue channel for D2C brands. Why treating it as a simple automation stops scaling, and what to build in its place.
Cloud Architecture for Scaling SaaS Organizations
Architecture decisions made between Series A and Series B compound for the next five years. The four operating questions to anchor every architecture review.
Production Patterns for AI Integration
Most AI integrations fail in production not because the model is wrong, but because the surrounding system has no contract for evaluation, fallback, or cost governance.
Designing an Enterprise QA Automation Program
Automation programs fail not because the framework is wrong, but because the program lacks an operating model. The four pillars to install before any test is written.