Give the algorithm better signals.
For brands where Meta is the main acquisition channel. Catalogue, CAPI and shop surfaces that feed Meta properly.
- Timeline
- 3–5 wks
- Team
- 2
- From
- Scoped after a call
- Platforms
- Meta, Shopify
ProblemSound familiar?
- Rising CPA with flat creative
- Catalogue errors in Commerce Manager
- Pixel-only tracking
We engineerWhat we engineer
Clean catalogues, Conversions API with deduplication, and shop surfaces wired back to your storefront.
ArchitectureTypical architecture
- Product catalogue
- Conversions API
- Meta shop
- Storefront
CapabilitiesCapabilities
- Catalogue engineering
- CAPI implementation
- Shops setup
- Event match quality
DeliverablesDeliverables
- Catalogue fixes
- CAPI live with dedupe
- EMQ report
ProcessProcess
Discover
We learn the business before the brief: the metric that matters, the constraints, the people involved.
- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
We learn the business before the brief: the metric that matters, the constraints, the people involved.
What happens- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
StackStack
WorkWork
Often. We regularly take the engineering layer while a brand or performance agency keeps creative and media. We agree on ownership in week one so nothing falls between teams.
Yes. Most commerce work can start as a productized sprint with a fixed price and fixed deliverables — see Programs. Larger rebuilds are scoped after an audit.
Programs →Always a duplicate theme or staging environment first. Nothing reaches production without a review and a rollback plan.
Start with meta commerce.