More buyers from the traffic you already pay for.
For stores with traffic that doesn’t convert. Conversion rate optimisation run as a measured system.
- Timeline
- 4 wks / sprint
- Team
- 2–3
- From
- Scoped after a call
- Platforms
- Shopify, Plus
ProblemSound familiar?
- High traffic, low conversion
- Tests that never reach significance
- Opinions instead of evidence
We engineerWhat we engineer
We instrument the funnel properly first, then run a small number of high-confidence experiments per sprint and ship the winners as real code.
ArchitectureTypical architecture
- Analytics (GA4 + server events)
- Experiment layer
- Storefront
- Readout dashboard
CapabilitiesCapabilities
- Funnel and checkout analysis
- Experiment design and prioritisation
- PDP and cart rebuilds
- Server-side tracking
- Monthly readouts
DeliverablesDeliverables
- Analytics audit and fix list
- 6 experiments per sprint
- Winning variants shipped to production
- Readout with next-sprint plan
ProcessProcess
Discover
We learn the business before the brief: the metric that matters, the constraints, the people involved.
- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
We learn the business before the brief: the metric that matters, the constraints, the people involved.
What happens- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
StackStack
WorkWork
Often. We regularly take the engineering layer while a brand or performance agency keeps creative and media. We agree on ownership in week one so nothing falls between teams.
Yes. Most commerce work can start as a productized sprint with a fixed price and fixed deliverables — see Programs. Larger rebuilds are scoped after an audit.
Programs →Always a duplicate theme or staging environment first. Nothing reaches production without a review and a rollback plan.
Start with shopify cro.
