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Balaji Agro Chemicals & Fertilizers · Case study · Ongoing

From a business website to an internal digital operating layer

Digital operating layer for an agricultural inputs company and its internal systems.

Industry
Agriculture & Agri Inputs
Year
2025
Practice
Software & Infrastructure
Status
Ongoing
Visit balajiagrochem.com ↗
balajiagrochem.com: the home page, the product finder, then a product page (desktop)
balajiagrochem.com: the home page, the product finder, then a product page (mobile)
Associated Gross Sales
Leads

Challenge

BACF needed more than a public-facing website. Alongside lead generation, the business required internal systems supporting employees, HR, sales tracking, incentives and customer loyalty.

What we didWhat we did

  1. WordPress development
  2. Lead-generation website
  3. HRMS development
  4. ERP development
  5. Sales tracker
  6. Incentive tracking
  7. Loyalty program
  8. JavaScript development
  9. Node.js development
  10. Ongoing management

The buildThe build

Built and managed the BACF business website for product discovery and lead generation, then expanded the digital ecosystem into internal employee and business systems including HRMS, ERP, sales tracking with incentives and a loyalty program.

Screen & systemDesign ⟷ Engineering

balajiagrochem.com: the home page, the product finder, then a product page (desktop)
balajiagrochem.com: the home page, the product finder, then a product page (mobile)
The screen
  1. WordPress
  2. JavaScript
  3. Node.js
The stack behind it

Stack

WordPressJavaScriptNode.js
AgricultureERPHRMSLead Generation

OutcomesWhat changed for the client

  • Lead-generation website
  • Internal business systems
  • HR and employee workflows
  • Sales and incentive tracking
  • Ongoing digital management

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