Client
- Client
- Kristore
- Industry
- Fashion & Accessories Ecommerce
- Year
- 2025
- Practice
- Digital Commerce
Context
A WooCommerce-to-Shopify rebuild for a 700+ SKU fashion and accessories brand — and the twelve months of growth that followed on the new foundation.
Challenge
Kristore had outgrown its WooCommerce store. A 700+ SKU catalog was hard to browse, higher-value products were difficult to find, cross-sells and upsells weren’t working, and changes were slow because the existing website team was a bottleneck. The brand needed a storefront that could turn its growing Instagram audience into orders — without a risky, store-down migration.
What we didWhat we did
- Shopify migration and custom API automation
- Custom Shopify theme development
- UI/UX redesign
- Navigation and collection optimization
- Product page improvements
- Cart and checkout optimization
- Cross-sell and upsell implementation
- SEO metadata and product-link redirects
- Performance optimization
- Apps and integrations
- Post-launch support and team training
The buildThe build
We rebuilt the store on Shopify and migrated it without taking it offline. Custom API automation moved products, metadata, orders and customer data — no paid migration app — and existing orders stayed intact. A custom Shopify theme followed: clearer navigation and collections, rebuilt product pages, cart and checkout, cross-sells and upsells, SEO metadata and product-link redirects, performance work and app integrations. We then supported the store for a year with maintenance, fixes and training for the in-house team.
Screen & systemDesign ⟷ Engineering
- Shopify
- Liquid
- JavaScript
- API Automation
ResultsResults
Measured Oct 2025 – Sep 2026Total sales per month from Shopify, October 2025 (migration month) to September 2026.
How we measured
All figures come from Kristore’s Shopify reports for 1 October 2025 – 30 September 2026. October 2025 was the migration month and is used as the baseline. Session and checkout-conversion data is available from January 2026 only, so we don’t claim a change in conversion rate. Growth is reported as what happened after the migration and isn’t attributed to any single change. Cumulative customer value is spend per customer for the October 2025 cohort, not a modelled lifetime value. About ₹16.9L of sales had no recorded referring channel.
Stack
OutcomesWhat changed for the client
- Monthly sales grew from ₹2.20L in the migration month to ₹6.27L by September 2026 — and held in the ₹6–7L range through the summer.
- Average order value rose 35%, from ₹955 to ₹1,293: each order became more valuable, not just more frequent.
- Revenue grew faster than traffic — sales per session rose ~54% between January and September 2026 while sessions fell ~8.5%.
- Customers kept coming back: the October 2025 cohort’s cumulative spend per customer reached 2.81× its first month.
- A storefront that let acquisition convert — Instagram, the largest identified referring channel, contributed ₹32.9L in reported sales.