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Field notes

Notes from our Shopify and software projects. They cover conversion rate optimisation, checkout, Shopify app audits, WhatsApp commerce, cloud architecture and QA automation.

Young woman at home holding a phone and a bank card while ordering from an online shop

DPDP Rules for Shopify Stores: What to Fix Before May 2027

The DPDP Rules give Indian stores until May 2027. What a Shopify brand must change: consent notices, apps that touch data, breach plans.5 min · D2C OperationsRead the note

More field notes

Finance manager at a desk working through figures with a calculator, notebook and laptop

Shopify Tally Integration in India: What Syncs and How

Connect Shopify orders, GST and stock to TallyPrime without double entry: what apps do, where they break, and when to build your own sync.

5 min · D2C Operations
Close-up of code on a computer screen

Connecting Custom Software to TallyPrime

How a web app or portal talks to TallyPrime: XML over HTTP, JSON import in Release 7.0, and the design choices that stop duplicate vouchers.

5 min · Internal Platforms
Man at an office desk holding his head as he works through a problem on his laptop

E-Invoicing for Shopify B2B Orders in India

Selling to GST-registered buyers on Shopify? When e-invoicing applies, the 30-day IRP rule, and how to get IRNs without retyping orders.

4 min · D2C Operations
Shipping carton marked with PO number, item number and description

Shopify and Shiprocket: Setup, Sync Gaps and Live Rates

How the Shopify–Shiprocket link works, what it syncs, why live courier rates need the right Shopify plan, and the gaps to watch.

4 min · D2C Operations
Manager on a factory floor noting details on a clipboard beside rows of machined steel parts

AI Purchase Order Entry for Indian Manufacturers

Turn emailed PO PDFs into sales orders with AI: how extraction works, where SKU matching fails, and why a human check stays in the loop.

5 min · AI Integrations
Developer at a desk in a dark room looking at his monitor, thinking over a problem

Fixing Flaky Playwright Tests Without More Retries

Retries hide flaky Playwright tests. How to find the real cause with traces and repeat runs, fix it, and stop new flaky tests reaching main.

5 min · Automation Systems
Man frowning at a message on his phone

WhatsApp Error 131049: Why Marketing Messages Fail

Error 131049 means Meta withheld your marketing template. Why it happens to Indian brands, what not to do, and how to get messages read again.

4 min · Meta & WhatsApp Commerce
Two warehouse staff checking stock on a laptop and a scanner beside shelves of cartons

Shopify Multi-Location Inventory for Indian Brands

Warehouses, retail stores and 3PLs on one Shopify store: location limits, how order routing really works, and the setup that cuts split parcels.

4 min · D2C Operations
Welder in overalls marking up a technical drawing on a metal workbench

Enquiry to Quote to Job: A System for Small Manufacturers

Enquiries on WhatsApp, quotes in Excel, jobs on a whiteboard. How small manufacturers can track every enquiry through to a delivered job without losing any.

3 min · Internal Platforms
Man ticking items off a checklist on a clipboard in a home office

Shopify Launch Checklist: What to Check Before Go-Live

The checks to run before taking the password off a new Shopify store in India: payments, tax, shipping, emails, redirects, tracking and a real order.

3 min · How we work
Man at a laptop reviewing charts, with a printed report on the desk

Rankings Dropped After Moving to Shopify? How to Recover

Traffic fell after moving from WooCommerce or WordPress to Shopify. How to find the pages that lost it, fix redirects Shopify ignores, and win rankings back.

3 min · How we work
Frustrated man gesturing at his laptop during a video call in an office

Shopify Project Stuck With an Agency? How to Take It Back

Your Shopify build is late, the agency won't show a preview, or the theme is a cloned copy. What to secure first, what to check, and how to get it finished.

3 min · How we work
Two developers pointing at code and test output on a desktop monitor

When Does Test Automation Pay Off? How to Decide

Manual regression eating days before each release? How to work out whether end-to-end automation will pay for itself, what to automate first and what to skip.

3 min · Automation Systems
Smiling factory worker in a hard hat using a phone among aluminium profiles

No-Code App or Custom Build? A Guide for Manufacturers

Glide, AppSheet and Zoho Creator can replace factory spreadsheets in weeks. Where no-code works for Indian manufacturers, where it stops, and when to build.

3 min · Internal Platforms
Woman at her front door arguing with a delivery man about a parcel

Fake COD Orders on Shopify: How Indian Stores Stop Them

Why fake and prank cash-on-delivery orders pile up on Indian Shopify stores, how to spot them before dispatch, and what stops them coming back.

4 min · D2C Operations
Woman on a sofa holding a phone and a bank card, about to pay for an online order

Add to Cart but No Orders on Shopify: How to Find the Leak

Shoppers add to cart and reach checkout, but almost nobody pays. How to read Shopify's funnel report and find the leak in an afternoon.

4 min · Shopify CRO
Engineer in a yellow hard hat holding a clipboard in a factory warehouse

ERP for Indian Manufacturers: Zoho, Tally or Custom?

Tally runs the books and Excel runs the rest. How to choose between Zoho ERP, another ready-made ERP and a custom system, and the questions that decide it.

3 min · Internal Platforms
Developer with glasses reading code on a desktop monitor, with a tablet showing code on the desk

Shopify Script Tags Stop Working on 1 March 2027: What to Check

Shopify will stop running script tags on storefronts on 1 March 2027. How to find the apps that still use them, what replaces them, and what to fix first.

3 min · Shopify Development
Man in a red sweater reading charts on an analytics dashboard at his desk

Shopify Sessions Dropped After 21 September? Your Store Is Probably Fine

Shopify changed how it counts sessions from 21 September 2026. Why sessions fell and conversion rate rose, which numbers did not change, and how to compare this sale season with last year.

2 min · Shopify CRO
Two engineers at a desk with three monitors of code, one pointing at a laptop screen

Playwright Test Agents in Practice: Planner, Generator and Healer

Playwright now ships three AI agents that plan, write and repair tests. What each one does, why the healer can hide a real bug, and the review rules we would put around them.

3 min · Automation Systems
Four colleagues by a whiteboard of flow diagrams in an office, one holding a tablet

MCP in Production: What to Check Before an AI Agent Touches Real Systems

MCP makes it easy to give an AI model tools. What the MCP specification says about consent, tokens and sessions, and the controls we add before an agent reaches customer data.

3 min · AI Integrations
Woman in a hard hat and safety glasses reading a tablet on a factory floor

From Excel to an Operating Layer: What a Manufacturer Should Build First

Most Indian manufacturers run dealers, stock, sales targets and incentives on spreadsheets and WhatsApp groups. Which sheet to replace first, what to keep in your accounting software, and how to move without stopping the business.

3 min · Internal Platforms
Courier handing a cardboard parcel to a customer at a house gate, with a card machine

COD Orders Are Teaching Your Meta Ads to Find the Wrong Buyers

Meta counts a cash on delivery order as a purchase the moment it is placed, even if the parcel comes back. How to send Meta delivered orders instead, using the Conversions API, and what to watch when you switch.

3 min · Meta & WhatsApp Commerce
Hands holding a phone beside an open laptop showing code on a desk

Automated Checkout Tests on Shopify: Where to Run Them and How

How to test a Shopify checkout automatically without placing real orders or fighting bot protection: a separate test store, Shopify's test payment gateway, gateway test modes, and the flows worth covering for Indian stores.

3 min · CI/CD
One person handing a thick stack of tabbed documents to another across an office desk

What You Should Own When an Agency Builds Your Store or Software

Accounts, code, credentials and documents a business should own after any website, store or software build, what our standard terms say about ownership, and a handover checklist to use with any agency.

3 min · How we work
Man checking his notes at a laptop in a cafe

Shopify Speed Optimization: Fixes That Work

How to read Shopify’s speed report, what good Core Web Vitals scores look like, and the image, app and script fixes Shopify rates as high impact.

5 min · Shopify Development
Online seller working at a desk with a tablet, a laptop and stacked parcels

WooCommerce to Shopify Migration in India

How to move a live WooCommerce store to Shopify without closing it: what moves, what needs rebuilding, how to keep your rankings, and what it costs.

7 min · Shopify Development
Indian woman smiling as she reads a message on her phone outside a shop

WhatsApp Integration for Shopify Stores in India

Which Shopify messages to send on WhatsApp, how Meta charges for them, the opt-in rules you must follow, and when an app is enough for your store.

5 min · Meta & WhatsApp Commerce
Indian customer smiling as she receives a parcel at her front door

Cash on Delivery on Shopify in India: Setup and RTO

How to turn on cash on delivery in Shopify, what it saves in fees, how to work out what returned orders cost you, and practical ways to reduce them.

5 min · Shopify Development
Product team working side by side on laptops

Headless Shopify: When the Engineering Cost Pays Off

Headless Shopify is genuinely better for some stores and a waste of money for most. This is a practical framework for deciding which side you are on, based on the actual engineering cost and what you get in return.

10 min · Headless Commerce
Two Indian business owners talking at a laptop

How to Choose a Shopify Development Company in India

India has hundreds of Shopify development companies. Most briefs go to the wrong one. This is a practical guide to five things that actually predict whether an engagement will go well.

8 min · Shopify Development
Four colleagues around a cafe table, talking over a laptop

Here Are the Six Questions We Ask on Every Discovery Call

Most agencies treat the first call as a pitch. We treat it as a diagnosis. These are the six questions we ask on every discovery call, and why each one matters before a single line of work is scoped.

7 min · How we work
Illustration of a phone showing a Shopify store beside a wobbly stack of app blocks (reviews, popup, upsell, search, bundles, chat), with a ’one more app’ block tipping off the top

The Hidden Cost of Your Shopify App Stack (and How to Audit It)

Too many Shopify apps slowing checkout and muddying attribution? Run a Shopify app audit for Indian D2C brands: keep, replace with native, or remove.

14 min · Conversion Systems
Smiling man working through store numbers at his desk

Shopify CRO as an Operating Model, Not a Project

Why mature D2C organizations treat conversion optimization as a continuous operating model — and the four systems required to install it.

9 min · Shopify CRO
Two colleagues studying a monitor together in an office

Production Patterns for AI Integration

Most AI integrations fail in production not because the model is wrong, but because the surrounding system has no contract for evaluation, fallback, or cost governance.

8 min · AI Integrations
Two engineers working side by side at a desktop screen and a laptop

Designing an Enterprise QA Automation Program

Automation programs fail not because the framework is wrong, but because the program lacks an operating model. The four pillars to install before any test is written.

8 min · Automation Systems

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