Field notes
Notes from our Shopify and software projects. They cover conversion rate optimisation, checkout, Shopify app audits, WhatsApp commerce, cloud architecture and QA automation.
Checkout Architecture as Revenue Infrastructure
Checkout is the most revenue-sensitive system in a D2C business, so it needs an architecture of its own. How to design and run it on Shopify and beyond.Read the noteMore field notes
WhatsApp Commerce Infrastructure for D2C Organizations
WhatsApp commerce is a measurable revenue channel for D2C brands. Why treating it as a simple automation stops scaling, and what to build in its place.
Cloud Architecture for Scaling SaaS Organizations
Architecture decisions made between Series A and Series B compound for the next five years. The four operating questions to anchor every architecture review.