Shopify, engineered past the theme.
For brands outgrowing apps and themes. Shopify and Shopify Plus, engineered past the theme.
- Timeline
- 6–14 wks
- Team
- 3–5
- Price
- Shopify stores from AED 43,000 (typically AED 43,000–69,000) · Plus from AED 103,500
- Platforms
- Plus, Hydrogen
ProblemSound familiar?
- 40+ apps slowing every page
- Checkout logic you can’t change
- Every release breaks something
We engineerWhat we engineer
We replace app sprawl with owned code, move business logic into Functions and middleware, and put the store on a release pipeline with tests — so the storefront gets faster as it grows instead of slower.
ArchitectureTypical architecture
- Storefront (Liquid or Hydrogen)
- Apps → owned extensions
- Middleware (events · cache)
- ERP / OMS
CapabilitiesCapabilities
- Theme architecture and section systems
- Shopify Functions and checkout extensibility
- Custom apps and admin extensions
- Performance budgets and Core Web Vitals
- Headless with Hydrogen where it pays off
DeliverablesDeliverables
- Architecture document and estimate
- Production storefront on a duplicate theme
- CI pipeline with visual regression
- Runbook and handover session
ProcessProcess
Discover
We learn the business before the brief: the metric that matters, the constraints, the people involved.
- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
We learn the business before the brief: the metric that matters, the constraints, the people involved.
What happens- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
StackStack
WorkWork like this
All work →- ~AED 200,000 net sales
From migration to momentum: ~AED 8,600 to ~AED 25,000 in monthly sales
Fashion & Accessories Ecommerce · 2025
- +92% sales
Turning a partially built Shopify store into a conversion-focused ecommerce experience
Agriculture Ecommerce · 2026
- 3× monthly sales with Meta Ads
Building a honey brand ecommerce store from scratch
Honey Ecommerce · 2025
Ways to start
Shopify Engineering usually starts with the step marked below. The audit fee is credited in full to the work that follows.
- 01
Website & Commerce Audit
AED 5,200
What’s costing you sales, ranked by what to fix first. The fee is 100% credited to a project signed within 60 days.
AED 3,400 for a non-store site.
Choose an audit → - 02
Fix Sprint
AED 13,000
Speed, checkout, tracking and technical SEO, fixed in 2–3 weeks on the platform you already have.
Plan a sprint → - 03Usual start for this
Build
AED 21,500–69,000typical
Business websites, Shopify stores and migrations, and Shopify Plus. Firm quote after scoping.
Business websites from AED 21,500 (typically AED 21,500–43,000); Shopify stores from AED 43,000 (typically AED 43,000–69,000); Shopify Plus from AED 103,500.
Brief a build → - 04
Retainers
From AED 7,800per month
Care, growth and dedicated pods to keep improving what shipped. 3-month minimum (6 for a dedicated pod).
Talk about a retainer →
Often. We regularly take the engineering layer while a brand or performance agency keeps creative and media. We agree on ownership in week one so nothing falls between teams.
Yes. Most commerce work can start as a productized sprint with a fixed price and fixed deliverables — see Programs. Larger rebuilds are scoped after an audit.
Programs →Always a duplicate theme or staging environment first. Nothing reaches production without a review and a rollback plan.
Start with Shopify Engineering.