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Field notes

Notes from our Shopify and software projects. They cover conversion rate optimisation, checkout, Shopify app audits, WhatsApp commerce, cloud architecture and QA automation.

Manager on a factory floor noting details on a clipboard beside rows of machined steel parts

AI Purchase Order Entry for Indian Manufacturers

Turn emailed PO PDFs into sales orders with AI: how extraction works, where SKU matching fails, and why a human check stays in the loop.5 min · AI IntegrationsRead the note

More field notes

Two warehouse staff checking stock on a laptop and a scanner beside shelves of cartons

Shopify Multi-Location Inventory for Indian Brands

Warehouses, retail stores and 3PLs on one Shopify store: location limits, how order routing really works, and the setup that cuts split parcels.

4 min · D2C Operations
Woman in a green shirt sitting on a sofa at home, scrolling on her phone

Can Indian Shopify Stores Sell Through ChatGPT? What Is Live in 2026

Shopify's agentic storefronts list products in ChatGPT, Copilot, Gemini and Meta. What is live, why buying is open to US shoppers only for now, and what an Indian brand should set up today.

3 min · Shopify Development
Two engineers at a desk with three monitors of code, one pointing at a laptop screen

Playwright Test Agents in Practice: Planner, Generator and Healer

Playwright now ships three AI agents that plan, write and repair tests. What each one does, why the healer can hide a real bug, and the review rules we would put around them.

3 min · Automation Systems
Four colleagues by a whiteboard of flow diagrams in an office, one holding a tablet

MCP in Production: What to Check Before an AI Agent Touches Real Systems

MCP makes it easy to give an AI model tools. What the MCP specification says about consent, tokens and sessions, and the controls we add before an agent reaches customer data.

3 min · AI Integrations
Smiling man working through store numbers at his desk

Shopify CRO as an Operating Model, Not a Project

Why mature D2C organizations treat conversion optimization as a continuous operating model — and the four systems required to install it.

9 min · Shopify CRO
Two colleagues studying a monitor together in an office

Production Patterns for AI Integration

Most AI integrations fail in production not because the model is wrong, but because the surrounding system has no contract for evaluation, fallback, or cost governance.

8 min · AI Integrations
Two engineers working side by side at a desktop screen and a laptop

Designing an Enterprise QA Automation Program

Automation programs fail not because the framework is wrong, but because the program lacks an operating model. The four pillars to install before any test is written.

8 min · Automation Systems

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