Client
- Client
- Vanalaya
- Industry
- Agriculture Ecommerce
- Year
- 2026
- Practice
- Digital Commerce
Context
Shopify transformation and conversion optimization for an agriculture-led consumer brand.
Challenge
Vanalaya started with a partially completed Shopify store using a generic purchased theme. The business needed a more differentiated customer journey, stronger conversion experience and a complete ecommerce foundation.
What we didWhat we did
- Shopify UI/UX redesign
- Homepage and collection optimization
- Product page optimization
- Shopper journey mapping
- Cross-sell and upsell implementation
- SEO and metadata optimization
- GoKwik checkout integration
- Payment integrations
- Conversion rate optimization
- Meta Ads
- Google Ads
The buildThe build
Redesigned the homepage, collections, product pages and cart around a clearer shopper journey. Rhytmelo customized the Shopify experience, improved metadata and SEO, implemented GoKwik and payment integrations, and added cross-sell and upsell flows without requiring custom backend or frontend infrastructure. Meta Ads and Google Ads were also managed as part of the growth phase.
Screen & systemDesign ⟷ Engineering
The screen
- Shopify
- Liquid
- JavaScript
- CSS
ResultsResults
Net Profit
Stack
ShopifyLiquidJavaScriptCSSGoKwikPayment Integrations
EcommerceCROUI/UXMeta AdsGoogle Ads
OutcomesWhat changed for the client
- Custom conversion-focused Shopify experience
- Clearer shopper journey and product discovery
- Improved product and collection presentation
- Checkout and payment optimization
- Integrated acquisition and conversion strategy