Challenge
Vanalaya started with a partially completed Shopify store using a generic purchased theme. The business needed a more differentiated customer journey, stronger conversion experience and a complete ecommerce foundation.
What we didWhat we did
- Shopify UI/UX redesign
- Homepage and collection optimization
- Product page optimization
- Shopper journey mapping
- Cross-sell and upsell implementation
- SEO and metadata optimization
- GoKwik checkout integration
- Payment integrations
- Conversion rate optimization
- Meta Ads
- Google Ads
The buildThe build
Redesigned the homepage, collections, product pages and cart around a clearer shopper journey. Rhytmelo customized the Shopify experience, improved metadata and SEO, implemented GoKwik and payment integrations, and added cross-sell and upsell flows without requiring custom backend or frontend infrastructure. Meta Ads and Google Ads were also managed as part of the growth phase.
Screen & systemDesign ⟷ Engineering
- Shopify
- Liquid
- JavaScript
- CSS
ResultsResults
Figures first reported in Indian rupees are shown in pounds sterling at the FBIL reference rate of 12 Nov 2026 (INR 124.2808 per GBP) and are approximate. Our own prices are the published GBP prices.
Stack
OutcomesWhat changed for the client
- Custom conversion-focused Shopify experience
- Clearer shopper journey and product discovery
- Improved product and collection presentation
- Checkout and payment optimization
- Integrated acquisition and conversion strategy
Related
- ~£42,000 net sales
From migration to momentum: ~£1,800 to ~£5,000 in monthly sales
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