Practice · Flow
Commerce that converts, then keeps converting.
Shopify, CRO, headless, Meta + WhatsApp commerce, retention.
Typical client
D2C brands on Shopify (or moving to it), with a team of 2–10 and paid traffic that has stopped compounding.
Problems solved
- Stalled conversion rate
- App sprawl slowing every page
- Ad spend leaking past checkout
- No retention engine
Capability map
AreaAcquireConvertRetain
9 services
Shopify EngineeringShopify and Shopify Plus, engineered past the theme.6–14 wksShopify CROConversion rate optimisation run as a measured system.4 wks / sprintConversion InfrastructureTracking, attribution and funnel plumbing you can trust.3–6 wksHeadless CommerceHydrogen and custom storefronts where the theme can’t go.10–16 wksMeta CommerceCatalogue, CAPI and shop surfaces that feed Meta properly.3–5 wksWhatsApp CommerceCatalogue, cart and checkout inside WhatsApp.4–8 wksAI CommerceRecommendations, search and assistants that move revenue.6–10 wksRetentionRepeat purchase, subscriptions and loyalty engineered in.4–8 wksLifecycle SystemsEmail, SMS and WhatsApp journeys as one system.4–6 wks
Field notes
WhatsApp API Pricing in India After October 2026Meta now charges for service and in-window utility messages, and Indian accounts must move to INR billing by 31 Dec 2026. What it costs you now.4 minDPDP Rules for Shopify Stores: What to Fix Before May 2027The DPDP Rules give Indian stores until May 2027. What a Shopify brand must change: consent notices, apps that touch data, breach plans.5 minShopify Tally Integration in India: What Syncs and HowConnect Shopify orders, GST and stock to TallyPrime without double entry: what apps do, where they break, and when to build your own sync.5 minE-Invoicing for Shopify B2B Orders in IndiaSelling to GST-registered buyers on Shopify? When e-invoicing applies, the 30-day IRP rule, and how to get IRNs without retyping orders.4 minShopify and Shiprocket: Setup, Sync Gaps and Live RatesHow the Shopify–Shiprocket link works, what it syncs, why live courier rates need the right Shopify plan, and the gaps to watch.4 minWhatsApp Error 131049: Why Marketing Messages FailError 131049 means Meta withheld your marketing template. Why it happens to Indian brands, what not to do, and how to get messages read again.4 min
Ecosystem
Shopify PlusHydrogenKlaviyoMeta CAPIWhatsApp APIGA4