Client
- Client
- Nutricrop
- Industry
- Agriculture & Farmer Products
- Year
- 2025
- Practice
- Software & Infrastructure
- Primary Audience
- Farmers
- Secondary Audience
- Distributors
- Role
- Product information + lead generation
Context
Farmer-focused product information and lead-generation platform for an agricultural product line.
Challenge
Nutricrop needed to communicate detailed product information to farmers while creating a direct lead path for larger farmers and a product-information resource for distributors.
What we didWhat we did
- WordPress development
- Product catalog development
- Agricultural content structure
- Farmer-focused UX
- Lead-generation pathways
- Distributor information layer
The buildThe build
Built a WordPress website with detailed agricultural product information to help farmers make informed product decisions and use products appropriately. The platform also acts as a lead magnet for larger farmers seeking higher quantities and as an information source for distributors.
Screen & systemDesign ⟷ Engineering
The screen
- Web app
- API + auth
- Tenancy + billing
Stack
WordPress
AgricultureProduct CatalogLead GenerationB2B
OutcomesWhat changed for the client
- Detailed farmer-focused product information
- Higher-MOQ lead generation
- Distributor product-information resource
- Clear agricultural product catalog