UK Privacy Notice
Contents
Who we are
Rhytmelo Designs is a sole proprietorship of Asha Tyagi, registered in India (GSTIN 09AESPT6631C1Z3). Registered office: Saket Road, Muzaffarnagar, Uttar Pradesh 251001, India. We are the controller of the personal data described here.
UK representative
Aashwit Tyagi, gdpr@rhytmelo.com (UK GDPR Article 27).
What we collect
- Your name, work email, phone number, company name and store URL.
- Messages and call notes.
- Order and payment records. Card details are handled by Razorpay; we never see them.
- If you allow cookies, the data our analytics cookies collect.
- When we work on your Shopify store, we may see your customers’ data. We handle it only as your processor, under our contract.
Why we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Sending the free audit you request and one follow-up | Legitimate interests (responding to your request); you can opt out anytime |
| Quoting, contracting, delivering and invoicing a sprint | Performance of a contract |
| Tax and accounting records | Legal obligation |
| Analytics and advertising cookies | Consent, through our cookie settings |
| Further marketing emails | Your consent, or for corporate addresses legitimate interests under PECR, always with an unsubscribe link |
International transfers
We are based in India, and so are some of our providers. The UK has not made an adequacy decision for India, so we protect transfers with the ICO’s International Data Transfer Agreement or Addendum, or another lawful safeguard.
How long we keep it
- Leads who don’t become clients: up to 12 months after our last contact.
- Client and contract records: 8 years, for tax.
- Cookie data: as set out in our Cookie Policy.
Your rights
You can ask to see, correct, delete or restrict your data, object to its use, or move it, and you can withdraw consent at any time. Email gdpr@rhytmelo.com and we will reply within one month.
You may also complain to the UK Information Commissioner’s Office (ico.org.uk, 0303 123 1113). We’d appreciate the chance to help first.
Updates
Version 1.0, 15 Oct 2026. We will post any changes here.