Challenge
H.Draf cuts, stitches and finishes every piece in Delhi, in small runs, and when a run is gone it is gone. Each edit opens to an invite list before anyone else. The store had to carry that pace: a calm, editorial look for a short list of pieces, an easy way to join the list, and plain answers on delivery, payment and exchanges for someone buying from the label for the first time.
What we didWhat we did
- Shopify store design and build
- Rhytmelo in-house Shopify theme
- Home, collection and product page design
- Invite-list sign-up by email and WhatsApp
- Cookie consent for analytics and marketing
The buildThe build
We designed and built the store on Shopify using our own in-house theme. The home page opens with the current drop, Draf 1, and the full collection splits into Desi Draf and Daily Draf. Product pages carry the size picker, other styles, a PIN-code delivery check and the delivery, payment and exchange terms right beside Add to bag, and collection grids have quick add. Visitors can request an invite with their email and, if they like, a WhatsApp number. The cookie banner keeps analytics and marketing off until the visitor chooses. The Draf Club and Ideas & Customisation each have their own page.
Screen & systemDesign ⟷ Engineering
- Shopify
- Liquid
- JavaScript
Stack
OutcomesWhat changed for the client
- A calm, editorial storefront for a short list of small-batch pieces
- Delivery, payment and exchange terms shown beside Add to bag, where the buyer decides
- An invite sign-up that builds the list each drop opens to
- Analytics and marketing stay off until the visitor chooses
Related
- ₹52.2L net sales
From migration to momentum: ₹2.2L to ₹6.27L in monthly sales
Fashion & Accessories Ecommerce · 2025
- +92% sales
Turning a partially built Shopify store into a conversion-focused ecommerce experience
Agriculture Ecommerce · 2026
- 3× monthly sales with Meta Ads
Building a honey brand ecommerce store from scratch
Honey Ecommerce · 2025
