Four app scripts load before the product image on mobile
- What we found
- Reviews, chat, upsell and pixel scripts block the hero image on 6 of 6 product pages tested.
- What to do
- Defer the chat and upsell scripts until after the first interaction.
The Commerce audit. Report + 45-min walkthrough, in 5 to 10 working days.

Prepared for Your brand
28 October 2026 · AUD-SAMPLE v1

The store converts well on desktop. Mobile product pages are slow and checkout asks for too much.
Mobile visitors add to cart at half the desktop rate. The main cause is the product page: the hero image waits for four app scripts, and the price and delivery date sit below the fold.
Fix the five items in the Now column first. Each one names the metric that shows it worked.
Each area’s rating comes from its findings. Strong: no high findings. Adequate: one or two high, none critical. At risk: three or more high. Critical: any critical finding.
| Area | Rating | Critical | High | All |
|---|---|---|---|---|
| Performance | Adequate | 0 | 1 | 1 |
| Funnel & checkout | Adequate | 0 | 1 | 1 |
| App stack & scripts | Strong | 0 | 0 | 1 |
| Analytics integrity | Critical | 1 | 0 | 1 |
| Merchandising & PDP | Strong | 0 | 0 | 1 |
| SEO basics | Strong | 0 | 0 | 0 |
| Accessibility basics | Strong | 0 | 0 | 0 |
| Measure | Yours | Target | Source |
|---|---|---|---|
| LCP p75, mobile | 3.4 s | ≤ 2.5 s | CrUX, 28 days |
| INP p75, mobile | 180 ms | ≤ 200 ms | CrUX, 28 days |
| CLS p75, mobile | 0.14 | ≤ 0.1 | CrUX, 28 days |
| GA4 purchases vs orders | −18% | Within 5% | GA4 + Shopify |
Field data (real visitors) is used wherever it exists. Lab tests vary from run to run, so we use them to find causes, not to score.
Grouped by area and ordered by severity. Each one says what we saw, why it matters, what to do and how you’ll know it worked.
Most Shopify stores lose revenue in places the owner never looks: slow pages that hurt mobile sessions, a checkout flow that adds friction for no reason, apps that fire tracking scripts on every load. This audit works through your funnel with data from your analytics and your live store, not assumptions, and gives you a ranked list of what to fix first.
Add-to-cart to purchase drop-off by device and traffic source
LCP, CLS and INP against Shopify category benchmarks
Script weight and render-blocking app tags
GA4 event integrity and attribution gaps
Collection and PDP merchandising gaps against purchase intent
Shopify Store Audit + Quick Wins. A full audit of speed, checkout, tracking, theme and apps, with a ranked fix list. Paid upfront, 3 working days.
Book a Fix Sprint within 60 days and the £1,500 comes off the Sprint price.
Tell us what’s going wrong. We’ll say which audit fits, or whether you need one at all.
Ask us firstThe working days count from the day we have access to your store or system.
By card, or UPI and net banking in India. Your invoice arrives by email.
Read-only access to your store and analytics. We never ask for passwords.
Five to ten working days, depending on the audit.
A call to go through the report and agree what to fix first.
Book a build or a Fix Sprint within 60 days and we credit the audit fee.
Some of the stores and systems we’ve built and fixed. See all work →
A paid review of your website or store: speed, checkout, tracking, SEO, code and platform setup. You get a written report ranking what's costing you sales or speed, with the fixes in priority order. It's yours to act on, with or without us. NO COMMITMENT
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