Is the audit fee credited if we go ahead?

Yes, once. If you sign a build, a Fix Sprint, a software project or a retainer with a 3-month minimum within 60 days of the day we deliver the report, the full audit fee is credited against it.

Do you need access to our store or systems?

Usually read-only or collaborator access to your store, analytics and code, as listed in the proposal. You grant it, you can revoke it at any time, and we never ask you to share a password.

Where buyers drop, and why.

The CRO audit. Report + experiment backlog, in 7 working days.

Book and pay online Ask a question first

Executive summary

Mobile product-to-cart rate is the weakest step. Recordings show buyers scrolling for size and delivery information.

Do these first

CRO-01
Size guide opens a new page and loses the cartOpen the size guide in a sheet.
High
CRO-02
UPI is the third payment option on mobilePut UPI first.
Medium

Scorecard

Each area’s rating comes from its findings. Strong: no high findings. Adequate: one or two high, none critical. At risk: three or more high. Critical: any critical finding.

Area	Rating	High	All
Funnel analysis	Strong	0	0
PDP & cart UX	Adequate	1	1
Checkout friction	Strong	0	1
Tracking accuracy	Strong	0	0
Experiment readiness	Strong	0	1

Measured, against the published target

Measure	Yours	Target	Source
Product view → cart, mobile	4.1%	Your desktop rate, 7.8%	Shopify analytics
Tracking match	−6%	Within 5%	GA4 + Shopify

Field data (real visitors) is used wherever it exists. Lab tests vary from run to run, so we use them to find causes, not to score.

Findings

Every finding, with the evidence behind it

Grouped by area and ordered by severity. Each one says what we saw, why it matters, what to do and how you’ll know it worked.

PDP & cart UX Adequate

CRO-01HighPDP & cart UX

Size guide opens a new page and loses the cart

What we found: 31 of 50 recordings left the product page via the size guide.
What to do: Open the size guide in a sheet.

Priority Now · 0 to 2 weeksEffort S · Under a dayConfidence Confirmed (measured)

Checkout friction Strong

CRO-02MediumCheckout friction

UPI is the third payment option on mobile

What we found: UPI is chosen in 64% of orders.
What to do: Put UPI first.

Priority Now · 0 to 2 weeksEffort S · Under a dayConfidence Confirmed (measured)

Experiment readiness Strong

CRO-03LowExperiment readiness

Traffic supports one test at a time

What we found: 22,000 mobile sessions a month.
What to do: Run one 4-week test on the product page.

Priority Next · 2 to 8 weeksEffort S · Under a dayConfidence Confirmed (measured)

£1,500

You get: Report + experiment backlog
Takes: 7 working days

Sample report. The store and the figures are illustrative; yours is written from your own data.

What we review

Conversion rate is not a single number. It is a funnel with a leak at each step, and each leak has a cause. This audit maps the full purchase path from landing page to post-checkout, finds the highest-value drop-off points, and builds an experiment backlog. Each test is scored on impact, confidence and effort, with the reasoning written next to the score.

Funnel analysis
Session recordings and heatmaps on PDPs and cart
PDP & cart UX
Checkout step completion rate by device
Checkout friction
Form field friction and payment method coverage
Experiment readiness
Whether the analytics setup can actually measure an A/B test
Tracking accuracy
Attribution accuracy across paid and organic channels

Book the CRO audit

Shopify Store Audit + Quick Wins. A full audit of speed, checkout, tracking, theme and apps, with a ranked fix list. Paid upfront, 3 working days.

£1,500Due today. Charged in pounds, dollars or dirhams, depending on where you are.

Book and pay £1,500

Book a Fix Sprint within 60 days and the £1,500 comes off the Sprint price.

Not sure which one you need?

Tell us what’s going wrong. We’ll say which audit fits, or whether you need one at all.

Ask us first

After you book

The working days count from the day we have access to your store or system.

You pay online
By card, or UPI and net banking in India. Your invoice arrives by email.
You share access
Read-only access to your store and analytics. We never ask for passwords.
We run the audit
Five to ten working days, depending on the audit.
We walk you through it
A call to go through the report and agree what to fix first.
The fee can come back
Book a build or a Fix Sprint within 60 days and we credit the audit fee.

Other audits

Recent work

Some of the stores and systems we’ve built and fixed. See all work →

Before you book

A paid review of your website or store: speed, checkout, tracking, SEO, code and platform setup. You get a written report ranking what's costing you sales or speed, with the fixes in priority order. It's yours to act on, with or without us. NO COMMITMENT

Request an audit →

Where buyers drop, and why.

Your funnel, audited

What we found
in Your brand’s audit.

Do these first

Scorecard

Measured, against the published target

Every finding, with the evidence behind it

PDP & cart UX Adequate

Size guide opens a new page and loses the cart

Checkout friction Strong

UPI is the third payment option on mobile

Experiment readiness Strong

Traffic supports one test at a time

What we review

Funnel analysis

PDP & cart UX

Checkout friction

Experiment readiness

Tracking accuracy

Book the CRO audit

Not sure which one you need?

After you book

You pay online

You share access

We run the audit

We walk you through it

The fee can come back

Other audits

Commerce

SEO

Infrastructure

Architecture

QA

Recent work