Earn the second order.
For brands paying to acquire the same customer twice. Repeat purchase, subscriptions and loyalty engineered in.
- Timeline
- 4–8 wks
- Team
- 2–3
- From
- Scoped after a call
- Platforms
- Klaviyo, Shopify
ProblemSound familiar?
- Repeat rate under 20%
- Subscriptions bolted on
- Loyalty points nobody redeems
We engineerWhat we engineer
Cohort analysis first, then subscriptions, bundles and loyalty mechanics built into the storefront rather than layered on with apps.
ArchitectureTypical architecture
- Customer data
- Segmentation
- Subscription / loyalty
- Messaging
CapabilitiesCapabilities
- Cohort analysis
- Subscription engineering
- Loyalty and referral
- Win-back flows
DeliverablesDeliverables
- Retention model
- Live mechanics
- Cohort dashboard
ProcessProcess
Discover
We learn the business before the brief: the metric that matters, the constraints, the people involved.
- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
We learn the business before the brief: the metric that matters, the constraints, the people involved.
What happens- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
StackStack
WorkWork
Often. We regularly take the engineering layer while a brand or performance agency keeps creative and media. We agree on ownership in week one so nothing falls between teams.
Yes. Most commerce work can start as a productized sprint with a fixed price and fixed deliverables — see Programs. Larger rebuilds are scoped after an audit.
Programs →Always a duplicate theme or staging environment first. Nothing reaches production without a review and a rollback plan.
Start with retention.