One lifecycle, every channel.
For teams with flows that grew one at a time. Email, SMS and WhatsApp journeys as one system.
- Timeline
- 4–6 wks
- Team
- 2
- From
- Scoped after a call
- Platforms
- Klaviyo, WhatsApp, SMS
ProblemSound familiar?
- Overlapping flows
- Customers messaged three times a day
- No idea which flow drives revenue
We engineerWhat we engineer
A single journey map with channel rules, suppression logic and revenue attribution per flow.
ArchitectureTypical architecture
- Events
- Journey orchestration
- Channels
- Attribution
CapabilitiesCapabilities
- Journey mapping
- Flow rebuilds
- Channel orchestration
- Deliverability
DeliverablesDeliverables
- Journey map
- Rebuilt flows
- Revenue by flow report
ProcessProcess
Discover
We learn the business before the brief: the metric that matters, the constraints, the people involved.
- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
We learn the business before the brief: the metric that matters, the constraints, the people involved.
What happens- Kick-off workshop with your decision-makers
- Access to analytics, code and tools
- Agree the one metric this work must move
- Kick-off notes and a shared goal
- Access checklist
- Named pod lead
StackStack
WorkWork
Often. We regularly take the engineering layer while a brand or performance agency keeps creative and media. We agree on ownership in week one so nothing falls between teams.
Yes. Most commerce work can start as a productized sprint with a fixed price and fixed deliverables — see Programs. Larger rebuilds are scoped after an audit.
Programs →Always a duplicate theme or staging environment first. Nothing reaches production without a review and a rollback plan.
Start with lifecycle systems.
